But how exactly can Rolex get away with charging such stiff prices?Īnd what makes it such equally stiff competition for TAG Heuer? First of all, there's the history. Not everyone can say it, but that doesn't mean everyone doesn't secretly wish they could. The aim of the game is to show the world you've got the means, the way, and the wherewithal to afford a Rolex. Sure, it'll look super stylish hanging off your wrist, but that's not the end goal. The point of a Rolex is that it's expensive. Unlike TAG Heuer, it doesn't market itself as an 'affordable' luxury brand. Like TAG Heuer, it's based in Switzerland. Like TAG Heuer, Rolex has a long history. the watch maker that every other watch maker aspires too the maker of watches that everyone wants, but only the few can afford. But when it comes to naming names, which other brands pose the biggest threat to TAG Heuer's market share? Which premium watch makers are making the big-wigs at HQ break out in a cold sweat? Find out for yourself as we take a look at the top five Tag Heuer competitors today.Īh, Rolex.

And if it helps keep brands on their toes, then so much the better. While the watch market may be big enough to accommodate more than just the one luxury Swiss watch maker, a bit of friendly competition never hurt anyone. A long stretch of time, no doubt, and certainly one long enough to make a few rivals.

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